How much does a 3D render cost: studio or AI?
The price of a render depends on who makes it and how much control you need. Here is what drives a studio’s price, what a render costs with AI, and which one suits each stage of a project.
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What a rendering studio charges
Studio prices vary widely. What moves them:
- Realism: a draft or concept image costs a fraction of a photorealistic one.
- Complexity of the scene: furniture, vegetation, people, materials matched to a manufacturer.
- Modelling: if the studio builds the 3D model, it is part of the price; bringing your own lowers it.
- Revisions: one or two are usually included; each extra round is charged.
- Urgency, resolution and the number of views.
What a render costs with AIRender
A 1K render costs 1 credit, 2K 2, 4K 4. By plan:
| Plan | Price / month | Credits | One 1K render |
|---|---|---|---|
| Free | €0 | 5 once | — |
| Starter | €19 | 50 | €0.38 |
| Pro | €39 | 150 | €0.26 |
| Studio | €99 | 400 | €0.25 |
With Nano Banana Pro, a render takes under a minute. A failed render gives the credit back automatically. All plans: pricing.
Where a studio is better
- Final marketing images, where every detail has to be controlled.
- Animations, virtual tours, VR.
- Exact materials from a given manufacturer, matched in colour.
- When there is no 3D model or sketch yet and modelling is needed too.
Where AI is better
- Concepts and working images, where speed matters.
- Finish and light options for the client, the same day.
- Every view of a project at once.
- Frequent iterations, where a studio would bill each revision.
Four renders of the same view: four credits.
A quick estimate for a project
An apartment with 6 views, 2 variants each, at 2K: 6 × 2 × 2 = 24 credits, less than half of the Starter plan’s 50 monthly credits. Starting from SketchUp? See SketchUp to render.
Questions, answered.
Realism, the complexity of the scene, resolution, the number of revisions and whether a 3D model already exists all change the price.
Not always. For concepts, options and fast approvals, yes; for final marketing images and animations, a studio gives more control.
A 4K render costs 4 credits instead of 1. 4K is available on every paid plan.
No. They reset to the plan’s allowance each billing period.
Make your first render for free.
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